When Grapette began in 1939, "Cardboards" or "Trolley Posters" were a common advertising medium. These ads were typically 22 inches wide and 10 inches tall, made to fit into one of the advertising frames of a trolley or bus. They featured colorful graphics and cheerful tag lines, creating a unique style that quickly established its place in U.S. advertising history.



"Counter Attack"



"Drink Grapette"



"Luscious"



"Made Just Right"



"Open All Year Round"



"Won't You Join Us"